Custom Fit Carpentry

Keith Herman is a skilled craftsman that was in need of a rebranding. I teamed up with Keith to create a presence that would match his caliber of work.

Welcome to the new face of Custom Fit Carpentry, LLC.

Custom Fit Brand Board-12

This was what I call a “ground up” project – I created the logo, color scheme, font pairing, and brand image; for the website, I built it around a theme I chose for Keith personally as the base, I took all of the photos on the website, and implemented the brand imagery. We created materials for him to use in the day-to-day as well, including business cards, lawn signage, postcards, and door hangers. I also assisted with the wordage on all his materials.

Programs used:

  • Photoshop
  • Illustrator
  • Lightroom
  • WordPress
  • InDesign

View his website here.



Posted on

May 13, 2017